Blue Label Telecoms Internal Radio Station Podcast
Client: Blue Label Telecoms
Project: Internal Radio Station Podcast
Agency: Finetune Studios
Introduction
Blue Label Telecoms, a leading telecommunications company, sought to enhance internal communication and employee engagement by creating an internal radio station podcast for its offices. The goal was to produce a series of engaging and informative podcasts that would resonate with employees, provide updates, and create a sense of community within the company.
Problem Statement
The primary challenge was to create an internal radio station experience that felt lively and engaging while being pre-recorded. The client supplied scripts, but the project required careful planning and execution to ensure the final product was dynamic, entertaining, and aligned with the company’s internal communication goals.
Research and Analysis
Target Audience:
The podcast was aimed at Blue Label Telecoms employees, needing content that was both informative and entertaining.
Content Requirements:
Scripts provided by the client included a mix of company updates, employee spotlights, and other engaging content.
Production Quality:
The podcast needed to mimic a live radio experience, requiring high-quality production, station imaging, and engaging host interactions.
Finetune Studios' Action
Host Selection:
Finetune Studios provided a professional host to guide each show. The host was chosen for their ability to engage with the content and create a relaxed, enjoyable atmosphere.
Recording Sessions:
Sessions were scheduled on specific days, allowing clients to be present in the studio to record their parts of the script. This approach not only ensured that the content was accurate and aligned with the client’s vision but also added a personal touch, as clients could interact directly with the production process.
Station Imaging Creation:
To enhance the feel of the show and simulate a live radio experience, Finetune Studios created custom station imaging. This included jingles, sound effects, and other audio elements that contributed to a cohesive and professional sound.
Production Process:
During the recording sessions, a relaxed and fun atmosphere was encouraged, making the process enjoyable for everyone involved. This approach helped clients feel comfortable and contributed to a more natural and engaging delivery of the content.
Final Mixing:
After recording, the audio was meticulously edited. This involved cleaning up the voice recordings, correctly placing the station imaging, and integrating the music tracks that were selected through a detailed music search process. The final mix was crafted to ensure clarity, engagement, and a polished, professional sound.
Delivery:
Each episode, ranging from 20 to 30 minutes, was delivered to the client after the final mix, ready for internal distribution.
Results
- The internal radio station podcast successfully engaged Blue Label Telecoms employees, providing an entertaining and informative platform for internal communication.
- Feedback from employees indicated high levels of enjoyment and engagement with the podcasts, demonstrating the effectiveness of a well-produced audio format in fostering a sense of community.
Conclusion
This case study highlights Finetune Studios’ expertise in producing high-quality, engaging internal communication tools. By combining professional hosting, interactive recording sessions, and meticulous production processes, Finetune Studios delivered a podcast series that met and exceeded Blue Label Telecoms’ expectations, enhancing internal communication and employee engagement.