Betway Bucks Activation Pick n Pay
Event Overview:
Date & Venue: June – August 2024, Top 15 PNP Stores.
Betway aimed to introduce and promote the Betway Bucks payment option in a physical retail environment, targeting customers who may not be aware of or accustomed to digital payment methods.
The activation’s goal was to convert in-store traffic into Betway Bucks purchases, making it easier for customers to fund their Betway accounts without traditional banking methods.
Activation Actions:
In-Store Presence:
Promoters were stationed in high-traffic areas within the top 15 Pick n Pay stores, using a branded table, pull-up banners, and easels to attract attention.
Direct Customer Engagement:
Promoters actively approached customers, explaining the benefits of Betway Bucks and offering branded prizes for voucher purchases. The instant gratification of a prize for purchase helped to drive immediate sales.
Consistent Activation:
The campaign was strategically scheduled for the first and last weekends of each month, ensuring repeated exposure and consistent customer engagement over a three-month period.
