Mr Price Cellular – Mall Activations
Event Overview:
Date & Venue: Two-day event in 2024, Mall parking spaces across South Africa.
Audience: High foot-traffic mall-goers and potential Mr Price Cellular customers.
Elevate Mr Price Cellular’s presence by targeting high foot-traffic areas with interactive activations.
Activation Actions:
Prime Locations:
Utilized mall parking spaces to ensure maximum visibility.
Staff Engagement:
Deployed 32 promoters in branded uniforms for 8-hour shifts, supervised by a manager working 10-hour shifts.
Customer Incentives:
Distributed innovative Red Coil-Ring Grips and Phone Stands as giveaways to enhance customer recall.
