Mr. Price Store Openings Campaign
Event Overview:
Date & Venue: Multiple store openings in 2024, various shopping centres across South Africa.
Audience: Shoppers and potential Mr Price customers in high-traffic shopping centres.
Create Excitement and Engage Customers: Attract and retain customers during the opening of new Mr Price stores through impactful promotional activities.
Activation Actions:
Prime Activation Spots:
Secured Centre Court rentals in shopping centres for high visibility.
Interactive Engagement:
Installed a 360-video booth and distributed high-quality branded items like water bottles, hats, and T-shirts.
Efficient Operations:
Utilized setup and breakdown crews for quick and effective execution.
