Marketing2TheMAX

PG Glass – Dealer Conference

Event Overview:

Date & Venue: July 2022, Protea Wanderers Hotel, Johannesburg.

Audience: Managers of franchise and company-owned PG Glass stores.

Enhance internal networks and motivate managers through a two-day conference with workshops and team-building activities.

Activation Actions:

Venue and Accommodation Management:

Booked and managed accommodations at the Protea Wanderers Hotel, ensuring a comfortable and conducive environment for the conference sessions and social activities.

Strategic Sessions and Workshops:

Curated a series of strategy sessions that aligned store operations with PG Glass’s overall goals. Workshops were designed to be interactive, encouraging managers to share best practices and collaborate on problem-solving exercises.

Team-Building Activities:

Organised outdoor and indoor team-building exercises that promoted teamwork, communication, and trust among participants. These activities were tailored to reflect managers’ real-world challenges, ensuring relevance and engagement.

Gala Dinner and Awards Ceremony:

Executed a gala dinner that celebrated the achievements of top-performing stores and managers. The awards ceremony was the highlight of the evening, with carefully curated branding to reinforce PG Glass’s values and commitment to excellence.

Branded Gifts and Materials:

Provided attendees with branded gifts, such as customised notebooks and pens, and strategic décor placement throughout the event to enhance brand presence.