Telkom Valued SIM Card Campaign
Event Overview:
Date & Venue: 2024, Key urban locations including taxi ranks and strip malls.
Audience: A wide demographic across urban centres, targeting new and existing Telkom customers.
Promote Telkom-valued SIM cards through a digital voucher campaign and interactive activation in high-traffic locations.
Activation Actions:
Targeted Venue Selection:
Choose high-footfall areas like Bara Taxi Rank and Maponya Mall, ensuring maximum visibility and engagement with a broad audience.
Interactive Setup:
Created a dynamic activation area equipped with a gig rig, two TVs, two iPads for digital card engagement, a showcase for giveaways, and a Telkom-branded money machine. The setup was designed to draw in crowds and provide an immersive brand experience.
Digital Integration:
Utilised digital scratch cards that allowed customers to instantly reveal prizes, creating an immediate sense of gratification and excitement. The prizes ranged from branded merchandise to high-value items like 100GB of data, enhancing the appeal of the activation.
Engagement and Incentives:
Engaged customers with a mix of promoters in branded uniforms, a charismatic MC, and a DJ who created a lively atmosphere. Promoters actively encouraged customers to participate in the money machine game and other activities, driving engagement and SIM card sales.
Live Demonstrations:
Showcased Telkom’s connectivity capabilities by providing free WiFi at the activation sites, allowing customers to experience the brand’s services firsthand and reinforcing the value proposition of Telkom’s SIM cards.
