Unlock the Power of Data with M2M Insights
Transforming
What is M2M Insights?
M2M Insights is our proprietary platform that harnesses the power of consumer data and market research to provide in-depth insights into consumer behaviour, preferences, and trends.
By understanding what drives your customers, particularly in the informal market, we create tailored marketing strategies that deliver measurable results.
Key Features
Consumer Behavior Analysis:
Understand what motivates your customers, from purchase patterns to brand preferences.
Market Segmentation:
Segment your audience with precision using demographic, psychographic, and behavioural data.
Sentiment Analysis:
Gauge consumer sentiment and brand perception through digital and on-the-go consumer research questionnaires.
Real-time Data:
Access up-to-date insights to stay ahead of the competition and adapt strategies.
Location-based Insights:
Leverage geolocation data to understand regional preferences and optimise local campaigns.
Actionable Insights in the Informal Market:
Consumer Behavior Analysis:
Understand what motivates your customers, from purchase patterns to brand preferences.
Market Segmentation:
Segment your audience with precision using demographic, psychographic, and behavioural data.
Sentiment Analysis:
Gauge consumer sentiment and brand perception through digital and on-the-go consumer research questionnaires.
Real-time Data:
Access up-to-date insights to stay ahead of the competition and adapt strategies.
Location-based Insights:
Leverage geolocation data to understand regional preferences and optimise local campaigns.
Actionable Insights in the Informal Market:
Deep Dive into the Informal Market
Extensive Network Reach:
With a reach to over 100,000 spaza stores and 20,000+ taverns across South Africa, we provide unparalleled access to the informal market.
On-the-ground Data Collection:
Our 500+ field marketers and 20,000 brand ambassadors gather real-time data, providing insights into consumer behavior and trends in the informal market.
Tailored Strategies:
We use this data to craft hyper-local marketing strategies that resonate with consumers in these markets, driving brand visibility and engagement.
Data Sources:
Where Our Insights Come From
Proprietary Data:
In-depth consumer data is collected through our extensive network of brand ambassadors, field marketers, and digital platforms.
Third-party Data:
Partnerships with leading data providers for enriched consumer profiles.